Homemade Made Simple

As an extension of the brand’s goal to reframe their products as semi-homemade solutions that delivered moments in minutes, we developed a series of recipe videos that highlighted the ease of their recipes while tapping into their unique bluegrass history.

I crafted lyrics and melodies for each of these five videos. Then, once we had client sign-off, we worked with EGG studios to craft the master versions of the songs and collaborated with a team of videographers, film editors, casting directors and set designers to bring the videos to life.