Resume

Work Experience

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thelab • Associate Creative Director
February 2021 - Present

• Lead creative teams for several key accounts with an emphasis on social, contributing to a 50% boost in business, as well as copy development for high-profile branding and website redesign projects.

• Facilitate branding-focused workshops and provide strategic insight for testing plans.

• Build pitch and presentation decks for client presentations, directly contributing to new business wins. 

• Establish onboarding, project planning and communication processes to streamline effort and instill greater cohesion across the team. 

• Directly manage and mentor junior-level creatives across copy and design roles.

MOJO PSG • Associate Creative Director – Copy & Content Strategy
January 2018 - January 2021

• Delivered creative and content solutions for leading CPG, financial, spirits industry, start-up and incubator brands with a focus on website redesigns, CRM platform development, content marketing and social media activations.  

• Provided branding, naming, and content planning guidance to establish smart, cohesive, and engaging experiences in close partnership with UX colleagues.

• Project owner of 2 key accounts. Provided scope, resourcing, and relationship support in addition to overseeing the development of copy and creative deliverables.

• Support new and continuing business development , playing a critical role in acquiring new accounts and growing existing business accounts. Earned company’s “Never Settle” award.

• Hire, train, and supervise entry-level copy staff. Provide consistent feedback, resourcing and workflow management.

DOUGLAS ELLIMAN • Copy Lead
May 2017 – December 2017

• Developed copy for luxury property listings, including websites, premium brochures, sales sheets, and postcards for scheduled property listings for both internal and consumer audiences.

• Established company’s first set of robust brand guidelines to drive consistency and best practices at both corporate and sales-team levels.

• Collaborated with colleagues to launch the company’s first blog to expand the firm’s content marketing efforts.

TREMOR • Copy Director
March 2015 – May 2017

• Concepted robust DTC marketing campaigns to increase awareness driven by insights from quantitative and qualitative research.

• Planned and executed monthly email and content marketing efforts for an established CRM platform with more than 1M+ grassroots influencers.

• Collaborated in big-idea brainstorms, crafted narratives for pitch decks and case studies and presented new business pitches to clients.

POSSIBLE • Copywriter

May 2010 – March 2015

• Honed copy chops across digital channels in a fast-paced, creative and collaborative environment, developing from associate copywriter to senior writer on several key accounts.

• Consistently delivered creative ideas, tactics and copy for desktop, mobile, display, email and social activations and new business pitches, including songwriting and interactive executions.

• Developed copy and content strategy for several large website redesigns, including features & function workshops, creative ideation, tone development and brand storytelling.

• Provided creative and logistical support for culture-based activities, including concepting and executing the most well attended happy hour event during my time at the company, The Battle of the Bandhattans.  

ADDITIONAL PROFESSIONAL EXPERIENCE & INTERNSHIPS

Institute For Learning • Content Developer
October 2006 – April 2010

PittMed Magazine • Writing Intern
August 2008 - December 2008

Medcom Solutions, Inc. • Sales & Marketing Coordinator
October 2005 – August 2006 

Creative Nonfiction • Editorial Assistant Internship
August 2004 – July 2005

TECHNICAL SKILLS
Google Suite, MSOffice, Keynote, Adobe Professional, Squarespace, WordPress, Moqups, Invision, Figma, Dovetale, Hootsuite, Asana, Netsuite, Namely, AirTable, BaseCamp,