Everyday Value that Matters

P&G Everyday brings product offers and everyday advice to its members. We revitalized this content platform to include 40+ new custom articles with downloadable tools, new template formats and video content, redesigned their newsletter and provided ongoing content support across platforms.

In particular, we set a goal to create insight-driven headlines and supporting copy that complemented refreshed visuals and engaged users on an emotional, as well as a value- and incentive-based level.