Balancing Personality and Product

Martha White wanted to modernize the energy of their brand while reintroducing their products as moment-in-minutes, semi-homemade solutions. Our team transformed what had been a rather flat, standard product site into one with a vibrant tone worthy of the brand’s rich, Southern heritage.

In addition to enhancing the recipe experience and establishing a content strategy to keep key pages fresh and relevant, we also developed a line of hand-lettered sayings to add extra character throughout the site and re-imagined the brand story.