Smuker’s - Website Redesign

Reimagining a Brand Fruit-first

Smucker’s wanted fans to re-imagine all the ways their products can add fruit to consumers’ daily diets while at the same time increase awareness of the full playground of spreads, syrups and sandwich toppers Smucker’s has to offer.

As an integral step in this process, our team completely overhauled their website from front-end to back-end, crafting a story that reinforced the quality and legacy of their brands, reimagined their visual presence and enhanced UX and SEO experiences through attribute mapping, product description development, pairings suggestions and more.

Once the website was launched, we followed up with digital and social campaigns that drove increased traffic and enhanced engagement.