Sticky, Delicious, Direct Marketing

Kellogg’s was ready to launch a new cereal line called Origins made of Ancient Grains and touting terms like “spelt” and “quinoa” – terms they were concerned consumers wouldn’t know (or trust) to actually serve up a quality, satisfying taste experience.

In order to generate awareness and garner feedback to guide the next step in their go-to-market strategy, our team developed a creative, sampling experience that paired the cereal with a series of custom stickers to familiarize them with the ingredients, provide an added element of delight and encourage sharing, which they did in spades.